Customer Data Integration for a 360-Degree View of Customer Experience

from Improving Customer Experience · host Lynn Hunsaker

You’ve probably heard of the blind men who touched part of an elephant and were adamant about their interpretations. Businesses are in the same predicament without customer data integration for a panoramic viewpoint. Examples from Hewlett-Packard. From the blog Customer Experience Optimization: at http://clearaction.biz/blog (7:17).

Episode metadata supplied by the publisher feed · Published May 15, 2010

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Customer Data Integration for a 360-Degree View of Customer Experience

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