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Customer Experience #11: Core Competence – Product Knowledge episode artwork

EPISODE · Apr 3, 2008 · 14 MIN

Customer Experience #11: Core Competence – Product Knowledge

from Quinn Byrne Coaching » customer experience · host QBC Podcasts

In today’s podcast, Michael Byrne looks at the first of the seven defined core competencies for sales people: Product Knowledge. “The key to producing a great customer experience is taking product knowledge, knowing who you’re going to have a chat with and finding out what that person is interested in.” The challenge for a sales [...]

Episode metadata supplied by the publisher feed · Published Apr 3, 2008

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In today’s podcast, Michael Byrne looks at the first of the seven defined core competencies for sales people: Product Knowledge. “The key to producing a great customer experience is taking product knowledge, knowing who you’re going to have a chat with and finding out what that person is interested in.” The challenge for a sales team is to take marketing or technical information and incorporate it into a sales strategy that can address the customer’s needs. Using practical examples, this podcast explains how Product Knowledge, and the way it is interpreted when dealing with different customers, is at the core of good Customer Experience. Feedback: Michael AT QBC.ie. Call or text +353 87 2602205. Do you use iTunes? Click here to subscribe for free and have iTunes automatically download future episodes of this podcast. (More options)

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Customer Experience #11: Core Competence – Product Knowledge

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