Customer Experience and Bad Sales Calls

Social media is the buzz these days for businesses both large and small. As a medium it allows, for an investment of time, companies to engage with customers and potential clients. Whole departments are being built and new companies are being founded to help guide messaging into the social media realm. The focus is on listening to the customers, engage with them, and then convert them into a sale, a referral, or a fan. There are lots of ways to build plans to do all of this. Yet, in all of those methods none of them, so far, has addressed the customer experience. What do they expect the experience of the customer to be? Plus, we had bad sales call happen to us. It is so heart breaking when that happens.