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EPISODE · May 19, 2010 · 5 MIN

Customer Experience Data: Untapped Gold Mines

from Improving Customer Experience · host Lynn Hunsaker

Go after the gold in your customer data, avoid fool’s gold, and refine your customer data gold to make a difference in your business growth and profitability. Untapped opportunities exist in: *Making use of unstructured data, such as customer inquiries. *Connecting data systems such as order-entry and sales. *Helping Sales, Service, Finance, and the whole company see the customer in totality. *Allowing customer-facing people easy access to combined customer/company data. *And more. Examples from Cisco Systems. From the blog Customer Experience Optimization: (5:13).

Episode metadata supplied by the publisher feed · Published May 19, 2010

What this episode covers

Go after the gold in your customer data, avoid fool’s gold, and refine your customer data gold to make a difference in your business growth and profitability. Untapped opportunities exist in: *Making use of unstructured data, such as customer inquiries. *Connecting data systems such as order-entry and sales. *Helping Sales, Service, Finance, and the whole company see the customer in totality. *Allowing customer-facing people easy access to combined customer/company data. *And more. Examples from Cisco Systems. From the blog Customer Experience Optimization: (5:13).

PodParley-generated summary based on available episode metadata and transcript content.

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Frequently Asked Questions

How long is this episode of Improving Customer Experience?

This episode is 5 minutes long.

When was this Improving Customer Experience episode published?

This episode was published on May 19, 2010.

What is this episode about?

Go after the gold in your customer data, avoid fool’s gold, and refine your customer data gold to make a difference in your business growth and profitability. Untapped opportunities exist in: *Making use of unstructured data, such as customer...

Can I download this Improving Customer Experience episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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