Customer Experience Expert: How to Turn Customers Into Superfans episode artwork

EPISODE · Aug 17, 2026 · 41 MIN

Customer Experience Expert: How to Turn Customers Into Superfans

from Secrets of Staffing Success · host Haley Marketing

A local dry cleaner turned Brad into a superfan for life. Not because of their service. Because of how they made him feel.That story is exactly why Brittany Hodak wrote Creating Superfans — and exactly why this conversation matters for every staffing and recruiting firm that's tired of competing on price. In this episode of Take the Stage, presented by Haley Marketing, the award-winning customer experience speaker breaks down her SUPER Model framework and makes the case that the staffing firms winning right now aren't the fastest or the cheapest. They're the most human.About the GuestBrittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes to hundreds of organizations including American Express, Benihana, and Keller Williams. A former Chief Experience Officer at Experience.com and co-founder of The Superfan Company, she has worked with beloved brands and entertainers like Walmart, Katy Perry, and Dolly Parton. Her debut book, Creating Superfans, was called a must-read by Forbes.Expect to Learn:Why you're not losing clients on price...you're losing them on serviceWhy candidates feel like a number in a system and how to change that perception starting todayThe SUPER Model framework for turning customers into advocates who create more customersWhy no one leaves a 3-star reviewHow silence creates a damaging internal narrative — and why filling the gaps is one of the most underrated moves in staffingWhy the most human company wins and what that means in an industry increasingly tempted to automate everythingAbout the Host:Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.Sponsors and Offers:Learn more about RogIQ, the AI Marketing Assistant from Haley Marketing: https://rogiq.ai/

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