Customer Experience Lessons for Start-Ups With Lesley Mottla- CB011

Lesley Mottla was part of the team of senior leaders who built the market-disrupting Zipcar business.  Redesigning and grabbing a corner of the market that no one knew existed, Zipcar changed the car rental experience forever.  Now Lesley is disrupting the luxury shoe market in her customer experience leadership role at M. Gemi.  Learn directly from Lesley just how Zipcar used customer experience design and innovation to drive business growth and disrupt that market, and the actions and tactics she counts on and that every start-up would be wise to adopt.