EPISODE · May 23, 2017 · 50 MIN
Customer Experience Transformation to win "Sports Event of the Year", With Lynn LaRocca - CB52
from The Chief Customer Officer Human Duct Tape Show
In 2015, Belmont Stakes was awarded the prestigious Street and Smith's Sports Business Journal's "Sports Event of the Year" beating out such hallowed events as Super Bowl 50. In my conversation Sr. VP & Chief Experience Officer for The New York Racing Association tells us how they did the work to get there ...and beyond.
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Customer Experience Transformation to win "Sports Event of the Year", With Lynn LaRocca - CB52
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