Customer Experience with Ashton Henry

In marketing, like much of life, success is in who you know. If design and brand management across all consumer touchpoints is on your to-do list, you should know Ashton Henry. I have worked closely with Ashton for the last several years and can attest to her skill, intelligence and creativity.In this episode, Ashton and I discuss one of marketing's most crucial topics Customer Experience or CX as it's called in the industry. When Brand is defined as it should be, the essence of what it is like to do business with you, Customer Experience is your Brand.To nail down your customer experience efforts requires a lot of organization, logic and consideration for every customer touchpoint. Here's our conversation where I have just asked her about a project she headed up at a company we both recently worked for.