Customer feedback is the most effective way of improving the financial performance of a business - Interview with Guy Letts of CustomerSure

Today’s interview is with Guy Letts, founder and Managing Director of CustomerSure, a cloud based software firm that helps businesses gather feedback from their customers – not as an annual marketing exercise but as part of day-to-day business. Guy joins me today to talk customer reviews, customer feedback, a better way to do it and that most firms are doing it wrong. This interview follows on from my recent interview: Brands with purpose build better relationships with their customers – Interview with Jeremy Waite – and is number 143 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.