Customer Lifetime Value (CLV) | Chris Malta's EBiz Insider Podcast

If you're focused only on chasing one-time sales, you're working way harder than you need to. You're spinning your wheels trying to bring in new buyers instead of getting more value out of the customers who already said yes. That's where CLV comes in. Customer lifetime value isn't some fancy marketing buzzword. It's the smartest way to boost your profits without burning out.