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Customer Loyalty Programs: What Works, and What Doesn't
from Supply Chain Planning & Optimization
Do modern-day retail customer-loyalty programs really make for loyal customers? The loyalty program is a tried and true maneuver to keep shoppers from straying to rival retailers. In its original manifestation, though, it was largely a means of mining information about customers, who were otherwise anonymous in the brick-and-mortar world. Read More
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This episode is 23 minutes long.
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This episode was published on November 3, 2017.
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