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Customer Voice is Key to Product by X-Rite Pantone Strategy Director episode artwork

EPISODE · Jan 17, 2019 · 27 MIN

Customer Voice is Key to Product by X-Rite Pantone Strategy Director

from The Product Podcast · host Shoshana Burgett

In this episode, Shoshana Burgett the Director of Corporate Strategy and Customer Insights for X-Rite Pantone will be talking about the difference between validating questions and probing ones, explaining why you should never use the word 'Why' and discussing what are the different types of voice of the customer (VOC) activities there are out there, different ways of collecting them and actionable next steps to define your own VOC for your next project.Social Links:Find out more about Product School hereFollow our Podcast on TikTok hereFollow Product School on LinkedIn here

What this episode covers

In this episode, Shoshana Burgett the Director of Corporate Strategy and Customer Insights for X-Rite Pantone will be talking about the difference between validating questions and probing ones, explaining why you should never use the word 'Why' and discussing what are the different types of voice of the customer (VOC) activities there are out there, different ways of collecting them and actionable next steps to define your own VOC for your next project. Social Links: Find out more about Produ...

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Customer Voice is Key to Product by X-Rite Pantone Strategy Director

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How long is this episode of The Product Podcast?

This episode is 27 minutes long.

When was this The Product Podcast episode published?

This episode was published on January 17, 2019.

What is this episode about?

In this episode, Shoshana Burgett the Director of Corporate Strategy and Customer Insights for X-Rite Pantone will be talking about the difference between validating questions and probing ones, explaining why you should never use the word 'Why' and...

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