Customer vs Buyer

In today’s episode: Executive leaders are having a hard time differentiating between their customer and their buyer. A company's impact on the customer can be incredible and inspirational--but the buyer (like a CFO) cares about the business results. That's why Culture Partners tends to do well--it's a company that sells culture consulting, but highlights the results that a better culture produces. CEO Daily Brief is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and bring you exclusive interviews with leaders who leverage culture to drive real business results. John Frehse, Global Head of Labor Strategies at Ankura, joins Jessica every week to discuss the latest news in labor, employment, and workplace culture by asking each other the question: 'What Are You Paying Attention To Now?' John Frehse: LinkedIn: https://www.linkedin.com/in/johnfrehse/ Bio at Ankura: https://ankura.com/experts-and-advisors/john-frehse Jessica Kriegel: Website: https://www.jessicakriegel.com/ LinkedIn - https://www.linkedin.com/in/jessicakriegel Instagram: https://www.instagram.com/jess_kriegel/ Culture Partners: Website: https://culturepartners.com/ LinkedIn: https://www.linkedin.com/company/culturepartners/