Customer Zero: The Story Behind Grammarly’s Boldest AI Marketing Experiment

In this episode of AI for Go-To-Market, Emir Atli sits down with Emily Sandison, who leads demand generation at Grammarly. From PLG signal chaos to humanizing AI content, Emily offers a rare window into how a scaled GTM team balances internal tools, creativity, and AI adoption all while maintaining empathy and human voice in a fast-changing environment.