Customers Aren't Searching Like They Used To with Garret Cunningham | Marketing Podcast

AI search is changing how customers discover brands but maybe not in the way most people think...In this live bonus episode of Digital Cheesecake, we sit down with Garret Cunningham, VP of Global CX at Columbus, to discuss the rise of LLM-driven product discovery, “zero-click” shopping journeys, and what brands need to do to stay visible as customer behaviour evolves.From ChatGPT recommendations to AI-powered buying decisions, this episode explores how ecommerce brands can adapt without losing sight of the fundamentals.We cover:Why LLM traffic numbers can be misleadingThe rise of the “zero-click economy”How customers are using AI for product discoveryWhy discoverability now happens before the clickThe importance of reviews, authority and brand trustHow AI evaluates ecommerce brandsWhy metadata and structured content matter againThe relationship between customer experience and AI visibilityWhat brands should be testing right nowIf you work in ecommerce, SEO, paid search, retail or digital growth, this is a conversation worth listening to.How AI is quietly changing ecommerce discovery 👀Find out more about Columbus Global here: https://www.columbusglobal.com/#AI #SEO #AISearch #ConsumerBehaviour #CustomerJourney #LLM #LargeLanguageModel #Chatbots #CRM #Customerexperience