Customers as citizens - Baptiste Carriere-Pradal of Sustainable Apparel Coalition

From his perspective on the sustainable transformation of the fashion industry, Baptiste reflects on the growing role of all of us as citizen-customers. - THE IMPACT. Baptiste is: VP Europe at the Sustainable Apparel Coalition, the industry’s leading alliance for sustainable production, where he leads transparency and government engagement On the Steering Committee at the Global Fashion Agenda, the leadership forum to make sustainability fashionable, which organizes the annual Copenhagen Fashion Summit Formerly Head of Sustainability at Decathlon, the largest sporting goods retailer in the world THE JOURNEY. In our conversation, we explore: Dystopian fiction and winemaking as inspirations to enter sustainability Changing corporate behaviors by changing the view from customers to citizens The difference between storytelling and systemic change, how it all collapsed in Rana Plaza, and how transparency is key to getting back on track