"Customers Don't Care. They Want Magic" | DeepTech F**kUps w. Ola Wassvik E01 ft. Bengt Lindoff

Welcome to DeepTech F**kUps, the podcast where engineers and founders finally talk about the projects that didn't go to plan.In this first episode, host Ola Wassvik (CCO and co-founder of Lightbringer, with 20+ years of deeptech startups behind him) sits down with Bengt Lindoff, Chief System Architect at Beamwave, ex-Ericsson and Huawei, and inventor on 600+ filed and 500+ granted US patents in mobile communications. Two decades of optical, RF, and wireless engineering, and the moments worth learning from so you don't repeat them.In this episode:→ The "perfect" optical design that cost 3x more to assemble than to buy parts.→ A 3G soft handover bug, and a patent filed one day before Qualcomm filed the same idea.→ "We'll never need more memory than this", and the engineer who spent 10 years proving them wrong.→ The Microsoft and Wacom test finger that wasn't actually a finger.→ Why RF will always be a little bit of black magic, and why copper tape sometimes fixes everything.→ What happens when your supplier quietly changes their cleaning liquid.→ Designing for the one person on Earth who'll point a magnifying glass at your screen.→ Why customers don't want technology, they want magic.If you've ever shipped a product that broke in ways you didn't expect, hit subscribe. What's your worst deeptech screw-up? Drop it in the comments.#deeptech #StartupLessons #Engineering #Hardware #Wireless #5G #6G #Patents #Innovation #ProductDevelopment #TechPodcastEPISODE CREDITSMusic by DIMMYSAD from Pixabay