Customers | Part 1: Finding Your Customer

In this episode, Daniel McGowan (Head of Digital Marketing) and Rashan Senanayake (Head of Design) introduce the foundation of any business strategy: understanding your customer. The discussion focuses on a common problem. Many businesses build products or services first and only then try to figure out who they are for. This often leads to over-engineered solutions, unclear positioning, and difficulty gaining traction in the market. The episode explores the difference between assuming you know your customer and actually validating that understanding over time. It highlights how customer needs, behaviours, and expectations evolve, and why businesses must continuously adapt alongside them. The conversation also introduces practical ways to begin identifying your target audience, including problem-first thinking, customer personas, and early-stage testing. It reinforces that finding your customer is not a one-time decision, but an ongoing process of refinement. This episode is designed for small business owners, founders, and professionals who want to move beyond guesswork and build products and services that genuinely align with the right audience.