Customers remember the break up, not the journey

Are you taking your members for granted without even realising it? In this revealing episode of Breaking the Blueprint, Vinay Parmar and Iqbal Javaid sit down with Mel Sallis, Co-Founder of Agentic Consulting and a seasoned expert with over 30 years of experience in membership and subscription sectors. Together, they peel back the layers of membership models, uncovering the hidden pitfalls and massive opportunities lying untapped in your organisation’s data.Mel, who has transformed membership strategies for some of the UK’s largest associations, shares her insights into the crucial mistakes membership organisations consistently make. You’ll learn how outdated approaches to member retention can harm loyalty, why hyper-personalisation isn't optional anymore, and how your legacy systems might be costing you more than you think.Get ready to explore game-changing strategies powered by AI—such as predictive retention and real-time engagement—that can revolutionise the membership experience. Mel also explains why the breakup experience can define a member’s lasting impression of your organisation, turning potential detractors into future advocates.If you run or oversee a membership, subscription, or retention-driven organisation, this episode will equip you with the mindset shift and practical strategies needed to stop the churn and boost long-term loyalty.Make sure you subscribe now to stay ahead in a rapidly evolving landscape: https://www.youtube.com/@BreakingtheBlueprint?sub_confirmation=1Show Links: Vinay on LinkedIn: https://www.linkedin.com/in/vinayparmar/ Iqbal on LinkedIn: https://www.linkedin.com/in/iqbal-javaid/ Melanie Sallis on LinkedIn: https://www.linkedin.com/in/melanie-hj-sallis Catch us on your favourite podcast directory: https://www.breakingblueprint.buzzsprout.com/shareFind Breaking the Blueprint on YouTubeFind Breaking the Blueprint on LinkedInVinay on LinkedInIqbal on LinkedIn