Customers Speak Problem, But You’re Speaking Solution (ITS Top 1%)

Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they speak the wrong language. Customers speak Problem, entrepreneurs speak Solution. It's like two people trying to have a conversation when one only speaks Latin and the other only speaks Dutch.We go through how to start speaking Problem, and show the power of Problem Language through a live idea test - two landing pages for an AI bot to help people get out of debt: one with Solution Language, one with Problem Language.  TackleboxThe Brain Audit00:00 Tacklebox00:37 How to Speak Problem01:21 The Brain Audit01:55 Farm Stand Problem Language06:03 The Idea: AI to Get Out of Debt07:38 Smooth Jazz08:07 Why You Won’t Use Problem Language10:31 Signs in NYC15:00 AI for Debt17:41 Landing Page Test19:18 The End: This Is Everywhere - Cold Email Examples