CUTalks: Alex Murray, co-founder of FlitBike

In this episode of CUTalks, Shreya Singhal and Thomas Bohné talk to Alex Murray, co-founder of FlitBike, a new folding electric bike company based in Cambridge. Alex has a background in business development and strategy consultancy (OC&C) and together with his co-founder Dave, combined expertise to produce the Flit-16 Bike. Alex speaks about his experience in China, and some of the business essentials of FlitBike. He discusses raising money through crowd-founding and top tips for founders to consider when undergoing crowd-funding, as well as managing a hardware startup in terms of manufacturing and IP considerations. This episode was sponsored by DesignSpark: design tools and resources for engineers to help make their ideas happen. The podcast was produced by Carl Homer, Cambridge TV. Jump to the following topics: Alex's experience in Beijing, China and how this led to the founding of FlitBike - 1:27 Value proposition. Lithium-ion battery as a key enabler of change - 3:51 Value differentiator (in comparison to an established competitor) - 5:49 Pricing and selling strategy - 7:43 Crowd-founding and manufacturing planning - 10:50 Advice for hardware startup interested in crowd-founding - 17:56 Other financing sources - 21:42 Future of FlitBike - 23:48 Manufacturing in Taiwan - 25:48 Intellectual Patent for Startups - 28:40 The future of electric bike - 34:00 ............................................................................. CUTalks by CUTEC is a leading podcast series for aspiring tech innovators, aiming to shed light on typical and not so typical journeys in entrepreneurship.You can find the episodes here: www.cutec.io/cutalks. Follow on your favourite podcast channel for the latest episodes. The hosts of the podcast are Shreya Singhal (Medical student with a background in Engineering, interested in biotech) and Thomas Bohné (Founder & Head of the Cyber-Human Lab at the University of Cambridge), and our producer is Carl Homer from Cambridge TV.