Cuthbert on trial: how supermarket IP wars make for legal drama | Commercial Awareness Compass #19

From Colin to Cuthbert, supermarket shelves have become a legal battleground over copycat products. That’s because disputes over logos, packaging and lookalike cakes are dragging major retailers like M&S, Aldi, Tesco and Lidl into court. With millions in brand value, customer loyalty and reputation at stake, this episode explores how IP law is being used as a competitive tool, why some businesses embrace the risk, and what these cases reveal about legal strategy, commercial risk-taking and the surprising power of supermarket PR.The Commercial Awareness Compass by AllAboutLaw, helps you build your commercial awareness every week with a beginners, intermediate and advanced breakdown of a story from an expert lawyer and trainee solicitor host. This story was taken from a live conversation a few months ago. If you don't want to wait for these conversations, head over to the Commercial Awareness Compass to get them straight to your inbox each week. 🚀 Boost your commercial awareness: https://www.allaboutlaw.co.uk/commercial-awareness-compass