Cutting communication costs is business’s biggest mistake - Andrew Stevens at Quadient

In the latest podcast episode, Christie H. Kristensen sat down with Andrew Stevens, Senior Director, Enterprise Digital Product Marketing at Quadient, to tackle a big question: Why do companies invest millions in tech but still fail at the one thing customers actually care about—clear, relevant and consistent communication?They discuss the pitfalls businesses face when prioritising cost reduction over customer engagement, the importance of integrating technology to enhance customer experience, and how effective communication can create a sustainable competitive advantage. Andrew also shares his career journey, insights on overcoming organisational challenges, and the future role of AI in customer interactions. If you're passionate about customer-centric strategies and technological innovation, this conversation is a must-listen!00:00 Introduction: The Evolution of Communication00:29 Welcome to the Pantrium Podcast01:12 Meet Andrew Stevens03:48 Andrew's Career Journey06:16 Customer Engagement and Technology11:52 Challenges in Communication33:20 The Role of AI in Future Communications39:17 Final Thoughts and Wrap-UpMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/night-drift/the-...License code: DCXZVUNGAWM48HT0