Cutting Down to Find Product-Market-Fit and Doubling Down on Winners

In this episode, I sit down with Hudson Davis-Ross, co-founder of Plant People, to unpack how the brand went from a COVID-era collapse to one of the fastest-growing wellness companies in the mushroom supplement space.We talk about:How SKU rationalization and focus on one breakout product (WonderDay mushroom gummies) sparked a turnaroundWhy mushroom-based wellness is set to go mainstream—unlike CBDThe omni-channel strategy driving growth across Whole Foods, Amazon, and DTCHow they’re balancing science, branding, and accessibility to win both power users and casual wellness consumersHudson shares hard-won lessons on capital efficiency, channel strategy, and how to build a durable wellness brand without chasing hype. If you’re building in CPG or wellness, this one’s a must-listen.