EPISODE · Aug 17, 2021 · 1H 6M
Cutting the Marketing Bullshit with Adam Bastock
from Better Bolder Braver · host Frances Fogel, Cheerleader-in-Chief
Most marketing advice for coaches is frankly Bullshit. Luckily there is a different conversation going on about how to have a more authentic conversation with your clients. There are a lot of tactics, hype and over-promising in the world of marketing so this session is all about re-setting that hampster wheel and focusing on the most important part, the people. We'll be joined by Adam Bastock SEO and digital marketing expert. Adam Bastock is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his own Etsy store, to being the marketing-person at a series of eCommerce brands. He now focuses on practical SEO advice to help Shopify and WooCommerce retailers to hit their first £1m. Adam is on a mission to make things easier for businesses to be seen online. He has collaborated with Simon on a YouTube series called “Bullshit Busters” which - if nothing else - has THE most catchy jingle and is therefore definitely worth listening to. In this, super geeky Monday Masterclass, Simon will be talking to Adam about SEO and what it means for coaches... how to optimise your websites and what the hell 'algorithm' even means. These two are wonderful when the marketing banter gets going... don't miss it! Find out more about Adam here: https://www.linkedin.com/in/adambastock/ https://www.abastock.co.uk/ https://www.youtube.com/watch?v=uY7Vsllruds Join the conversation and learn more about our community for coaches at BetterBolderBraver.com
What this episode covers
Most marketing advice for coaches is frankly Bullshit. Luckily there is a different conversation going on about how to have a more authentic conversation with your clients. There are a lot of tactics, hype and over-promising in the world of marketing so this session is all about re-setting that hampster wheel and focusing on the most important part, the people. We'll be joined by Adam Bastock SEO and digital marketing expert. Adam Bastock is an eCommerce specialist who has been involved in all sorts of eCommerce over the last 10 years – from running his own Etsy store, to being the marketing-person at a series of eCommerce brands. He now focuses on practical SEO advice to help Shopify and WooCommerce retailers to hit their first £1m. Adam is on a mission to make things easier for businesses to be seen online. He has collaborated with Simon on a YouTube series called “Bullshit Busters” which - if nothing else - has THE most catchy jingle and is therefore definitely worth listening to. In this, super geeky Monday Masterclass, Simon will be talking to Adam about SEO and what it means for coaches... how to optimise your websites and what the hell 'algorithm' even means. These two are wonderful when the marketing banter gets going... don't miss it! Find out more about Adam here: https://www.linkedin.com/in/adambastock/ https://www.abastock.co.uk/ https://www.youtube.com/watch?v=uY7Vsllruds Join the conversation and learn more about our community for coaches at BetterBolderBraver.com
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Cutting the Marketing Bullshit with Adam Bastock
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