Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh

In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Natasha Shaikh, VP and Head of Paid Media at Wells Fargo. Natasha brings a sharp, no-nonsense perspective on what’s real (and what’s rebranded) when it comes to AI in marketing. She shares how marketers can cut through the noise, evaluate new platforms amidst regulatory uncertainty, and stay grounded in strategic partnerships that truly move the needle. From her career beginnings in digital agencies to overseeing paid media at one of America’s biggest banks, Natasha gets candid about the evolution of ad tech, the risks of platform association, and the power of treating partners with empathy and respect. Plus don’t miss her hilarious commentary on trash TV, the genius of The Office, and why Level Up by Ciara is her walk-up song.