Cutting through the clutter - “content marketing” from the POV of the man who coined the term

After landing a successful exit with his Content Marketing Startup - Content Marketing Institute - Joe Pulizzi has been at the forefront of the content entrepreneurship era, pioneering the practice of content marketing. The author of several best-selling books, and a keynote speaker at more than 400 locations in 16 countries - he shares the story of his breakthrough and his observations on the emergence of the creator economy. What's On The Menu: Focusing on  doing one thing really, really well The evolution of content marketing since 2001 - building and monetizing an audience How original research yields useful content - and helps understand your audience The goal of your content is to establish trust with your audience Creator Economy and Content Entrepreneurship Breaking through with a research project