Cutting Through with Sharon O'Dea

We are speaking to Sharon O’Dea of Lithos Partners, who is a digital transformation pro for over 20 years - solving the pain of intranets and internal comms We talk about how digital comms is being human. The role of ethics, empathy and understanding human motivations. How comms needs to position itselves for the future, leverage lateral thinking and bridging different business functionsWhere the tech and AI transformation means we need different skills, from data analysis in comms strategies  to making content that is adaptable and flexible for the audience Looking at Prescribe vs Subscribe; Push vs Pull  - how we need to be honest about what audiences want to hearCutting Through is just getting started - like, subscribe and follow us for more.You can reach Spinning Red on:Linked InInstagramSpinningRed.com