Cutting Ties: How to Choose Clients That Fuel Your Passion episode artwork

EPISODE · Feb 13, 2025 · 26 MIN

Cutting Ties: How to Choose Clients That Fuel Your Passion

from Marketing Rebels: Breaking Business Barriers · host Shauna Leigh Van Mourik

In this Marketing Rebels episode, we discuss attracting ideal clients, setting boundaries, and building a business that aligns with your values. Perfect for entrepreneurs, coaches, and freelancers seeking actionable strategies.Attract Ideal ClientsSet Healthy BoundariesCreate a Client Selection SystemThe Importance of ContractsGraceful OffboardingBuild a Strong FoundationIntroduction: This episode explores the importance of selecting ideal clients and setting healthy boundaries to avoid burnout and build a sustainable business.Main Point #1: Attract Ideal ClientsMain Point #2: Set Healthy BoundariesMain Point #3: Graceful OffboardingReal-Life Example:The episode shares a real-life example of a client who attempted to overstep their contractual agreement, highlighting the importance of clear boundaries and contract enforcement.About the Guest:Guest Name: Ashlan Glazier-AndersonBio: Ashlan Glazier-Anderson holds a Master's degree and is a Professional Certified Marketer (PCM) / Certified Digital Marketing Professional (CDMP)  with over 17 years of experience in the field. Her agency supports small business owners and nonprofits with building a strong marketing foundation. She is an active volunteer serving as a Leadership Advisor with the American Marketing Association's Professional Chapters Council and board secretary with the People's Nonprofit Accelerator. And she co-hosts a podcast called Take the Leap with her biz bestie, Tory, where they interview entrepreneurs who share how they choose to "Take the Leap" (i.e. become an entrepreneur)[email protected] would love to have you appear as a guest on the Take the Leap podcast, more information can be found here: https://www.taketheleap-today.com/I also sell online courses in different marketing areas, found here: https://training.ashbeanpdx.com/Key Quotes from the Episode:“Cut and Run If It Doesn't Feel Right.” - Ashlan Glacier Anderson“Think Expansively.” - Ashlan Glacier AndersonRecommended Resources from Shauna:AirTable to help you plan, create, organize & outsource your content marketing. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to create free accountKAJABI as an all-in-one resource to help you manage & market your business. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free 14-day trialDUBSADO to streamline client management, contracts, and invoices all in one place. Click⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free trialFlowChat to simplify and automate your lead generation directly from social platforms. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to explore FlowChatRestream to easily broadcast live across multiple platforms and expand your reach. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start streamingFathom to easily record your calls, take notes and share with guests. Click⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start recordingAbout Shauna Van Mourik:Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities:https://www.shaunaleigh.com/connect-with-shauna Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!Your Next Steps:Delivering real change isn’t just about cutting ties with bad clients; it’s about building a business that fuels your passion and purpose. Take these insights and start attracting ideal clients who align with your values.Don’t forget to:Subscribe toMarketing Rebels: Breaking Business Barriers onSpotify,YouTube, or your favorite podcast platform.Leave a review to help us reach more changemakers like you!Share this episode with someone who needs it.Connect With Us:https://www.shaunaleigh.com/connect-with-shauna

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