Cuyana CMO Max Lishansky on AI, Brand Growth, & What Actually Works in Modern Marketing

In this episode, Liam sits down with Max Lishansky, CMO at Cuyana, to talk about what actually drives growth for modern brands.Max has spent nearly a decade as a CMO across direct-to-consumer companies. Earlier in his career, Max shares insights on aggressive brand growth, how companies can stand out in a crowded DTC landscape, and why many marketing “best practices” no longer work. The discussion also dives into the role AI is beginning to play in marketing and why it’s powerful but not a silver bullet.Topics covered include:• How brands find their unique growth edge• Why breakout growth usually comes from 1–2 outlier tactics• The importance of brand storytelling and creative differentiation• How AI is changing marketing workflows and experimentation• Why marketing ultimately comes back to human psychologyThis is a rare behind-the-scenes look at how top CMOs are thinking about brand growth, marketing strategy, and the role AI will play in the future.