CWC 58: When students get a chance to run their own PR agency (featuring Amy Shanler)

As higher education faces increasing pressure to not just educate students but better prepare them for gainful employment after graduation, the student-run PR agency model provides some useful lessons. Boston University's PRLab is the longest-running such program in the United States, and co-director Amy Shanler joined Chip on this episode to talk about what it is and how it works. She explains how the students handle not just client service, but also the business and operations side of running an agency.