CWC 60: Making the transition to become a virtual agency (featuring Todd Zeigler)

Many new PR and marketing agencies start out as "virtual" agencies where everyone works remotely and there is no physical office. But some agencies with their own office space have made the decision to swap leases for the virtual model. Todd Zeigler of The Brick Factory in Washington, DC joins Chip on this episode to talk about how his agency reached the decision to go virtual and what steps they have taken to manage the transition with employees and clients. Todd explains that it wasn't really an overnight process, but rather an evolutionary one that eventually became the blindingly obvious path forward.