CWO.digital Extra with Jeff Burlin, Senior Director of Executive Engagement Programmes at Twilio

Customer experience strategy has changed dramatically over the last few years, with data privacy, regulations, and emerging technology all playing key roles. In this evolving environment, experience expertise is more valuable than ever — and that’s exactly where Twilio’s Jeff Burlin excels.  As Senior Director of Executive Engagement Programmes, Jeff has a unique insight into how organisations build trust and loyalty with their customers. So join us, as Jeff and Todd talk about the differences between trust and loyalty, an agentic AI future that enables human innovation, and how to pay close attention to every step of the customer lifecycle in an ever-changing landscape.