CX Goalkeeper with Deanna Russo - S1E17 is about linkedin secrets and best practices

The CX Goalkeeper had a smart discussion with Deanna Russo Deanna is a Linkedin Strategist, Cheerleader and Accountability Partner at Leverage Up, LLC, which she founded 1 year ago. She grew her LinkedIn Following 25x in 18 months. My learnings: LinkedIn is for everybody, not only for job seekers. It helps to engage with other human beings, to create long-lasting relationships and to grow your business. Direct messages to sell a product or a service don't work. Engagement is the prerequisite! Additionally, the three main pillars of LinkedIn are: 1) Profile: It is your business card Everybody you are engaging with is going to see your profile Picture & Headline are key success factors 2) Content: Content needs to resonate, if you want engagement 6 out of 10 people are on LinkedIn to learn Consistency is key Make content scalable & readable The first sentence should have a great impact to jump to the reader's eyes 3) Engagement: The first hour after publishing a post is critical You should know people that you want to engage with Tagging people in a strategic manner helps creating engagement Hashtags are important too Direct message should be used to share relevant (for the reader) information LinkedIn groups will play an important role in future Her book suggestion: Be from Jessica Zweig Deanna's gold nugget: "I honestly believe in authenticity and when someone says, "be yourself", they are really meaning just that. If you are going to think about what you are on LinkedIn, just be yourself" How to contact Deanna: http://leverageupllc.com/ https://www.linkedin.com/in/deannarusso1/ Thank you Deanna! #customerexperience #leadership #innovation #transformation #linkedin #linkedinsecrets #LeverageUp #PurpleSquirrelMagnet I am sorry for the audio quality.