CX Goalkeeper with Santhakumaran Atmalingam - S1E34 is about the CX infinite loop and the marriage of CX & EX.

The CX Goalkeeper had a smart discussion with Santhakumaran Atmalingam Santhakumaran is the Founder of CX Expert Asia, an International Customer Experience Consultant, a Global Keynote Speaker and Judge at several international CX awards. In this episode YOU will learn: What is the role of CX professionals and why it is like being BATMAN How CX and astrology are linked What is the CX infinite loop / masterplan How to best design experiences and how to leverage ice creams to motivate teams How to leverage KANO model, the 40% rule and the King to design experiences The explanation of his very famous slide (the marriage between CX and EX linked to people, process and technology … and much more His book suggestion: · Outside-In, Kerry Bodine · Customer What? Ian Golding · Several motivational speeches of Tony Robbins Santhakumaran's golden nugget: Take CX as a movie production and apply the same processes into your business: work hard to serve your customers at your best, instill it into everybody's heart. We are here for customers. The customers are not the problem. How to contact Santhakumaran: https://www.linkedin.com/in/santhakumaran/ Thank you, Santha! #customerexperience #leadership #cxgoalkeeper #cxasia #cxm