CX Superheroes podcast - Series 14 Episode 4 - Human Centric Research - Agnieszka Mroczek - MD at GEKO

As the host of the CX Superheroes I have the privilege of speaking to some of the smartest, progressive and qualified individuals from the world of customer experience. Across the discipline we find we touch other disciplines as well, such as research and UX. And in this episodes our guest is a specialist from this area UX and CX Research; Agnieszka Mroczek, owner of GEKO Research based in Poland. In discussion, Agnieszka shares how her pure research background gives her the training creating customer-centric solutions and leveraging qualitative research in product and service design. We hear about the techniques, learnings and challenges Agnieszka has experienced in this field. Perhaps most importantly, we are reminded that the process of research and what we research is about human behaviour and emotions, which is a reoccurring theme in our conversation.We also appreciate the dangers of short cutting the exercise, or using researchers who are not connected to what the business is trying to achieve. It really is a master class worth listening too.If you have UX or CX research questions o requirements, please contact Agnieszka directly https://www.linkedin.com/in/agnieszka-mroczek/