CX: Ted Graham, GM

Ted Graham, Head of Open Innovation, GM joins us from C2 to discuss doing new and different things as it relates to the company, the industry, the brand and general society. Regarding self driving- hands off the wheel or assisted driving experiences are on the table for 2017. Full automation will be here sooner than you think in Ted’s words. He’s interested in Explainable AI which ensures that the work of any machine or deep learning is shown- or is explainable to humans. Ted is focused on creating a more immersive and complete experience for the consumer- which includes his automotive company being a part of your human experience beyond the car. It begs the question, how does your internal automation redefine what your brand does and who your brand serves?