CX vende mais que marketing Com Marcelo Pugliesi

What this episode covers

CX vende mais que marketing | #podcast #empreendedorismo #podcastbrasil🎙️ Neste episódio do EmpreendaCast, Gustavo conversa com Marcelo Pugliese, CEO da Hi Platform, sobre um dos temas mais decisivos para qualquer negócio em 2026: experiência do cliente. Da lógica da padaria que conhecia o freguês pelo nome até a era do WhatsApp, da IA e da hiperpersonalização, o papo mostra por que produto bom sozinho já não basta para sustentar crescimento, retenção e fidelidade.🚀 Marcelo compartilha sua visão prática sobre como o comportamento do consumidor mudou nas últimas duas décadas e explica por que conveniência, resolução e personalização seguem como os três pilares centrais da jornada do cliente. A conversa também passa por cases como Apple, Samsung, Nubank, Netshoes e Zappos, além de discutir comunidade, pertencimento, CAC, LTV, WhatsApp como infraestrutura de negócios e o impacto real da IA no atendimento.🌍 Redes Sociais do Convidado(a)👇https://www.linkedin.com/in/marcelopugliesi/www.hiplatform.comhttps://www.instagram.com/hiplatformbr/https://br.linkedin.com/company/hiplatform🎧🎙 Ouça o EmpreendaCast no Spotify: https://spoti.fi/3yrcXbP📺🎙 Veja o EmpreendaCast no Youtube: https://www.youtube.com/@EmpreendaCast🗣️ 🎙 ANFITRIÃO: Gustavo Passi Instagram: @gustavopassi: https://bit.ly/instagramgustavopassiLinkedin: https://bit.ly/linkedinpassi🎙 ESTÚDIO DE PODCAST AO VIVOEstúdios Voz Instagram: @estudiosvoz | https://www.instagram.com/estudiosvozwww.voz.com.vcProdução: Maria Julia Venkli | @majuvenkli | https://www.instagram.com/majuvenkli/Captação e Edição: Isadora Salvador | @riscatudoisa | https://www.instagram.com/riscatudoisa?igsh=a2M1NGl1cGI3YXpq&utm_source=qrDesigner: Léo Sales | @leo_sales | https://www.instagram.com/leo_sales/✉️ CONTATO E ASSESSORIA DE [email protected]. Húngara, 10 – Vila Ipojuca, São Paulo - SPCEP: 05055-010TAGS DESTE EPISÓDIO#Empreendedorismo #Negócios #Startup #Sucesso

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How long is this episode of EmpreendaCast - Um podcast de empreendedorismo de verdade!?

This episode is 1 hour and 46 minutes long.

When was this EmpreendaCast - Um podcast de empreendedorismo de verdade! episode published?

This episode was published on March 19, 2026.

What is this episode about?

CX vende mais que marketing | #podcast #empreendedorismo #podcastbrasil🎙️ Neste episódio do EmpreendaCast, Gustavo conversa com Marcelo Pugliese, CEO da Hi Platform, sobre um dos temas mais decisivos para qualquer negócio em 2026: experiência do...

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