CXO Sherif Mityas Shares a 3-Gate System to Filter New CX Initiatives

With a background in merchandising, marketing, and retail, Sherif Mityas, Chief Experience Officer of TGI Fridays, the familiar neighborhood restaurant chain, has been interested in the following idea: how do you create the right kind of environment in order to be part of someone's consideration set? After many years of experience, he understood that the various components of retail success were ultimately tied to the customer and their end satisfaction.