Cyber Markets Brief #35 - Labor Day weekend edition

IDC crowns IR leaders. Forrester’s AEGIS frames agentic-AI security. Okta adds Axiom for PAM. Cloudflare ships AI guardrails. Netskope S-1, Seemplicity $50M, VirtueAI MCPGuard. Plus content plugs, events, gigs, and a PMM impact tip.Cyber Markets Brief #35 is live. Read or listen on Substack.📰 Industry• IDC names IR leaders• Forrester AEGIS lands for agentic-AI security• Okta to buy Axiom Security for PAM• Cloudflare rolls out Zero Trust controls for AI• CyberMarketingCon kicks off🎧 Content• Elena Verna on the end of pure managers (Marketing Against the Grain)• PMM × customer conversations poll by Tamara Grominsky• ASPM decoded by James Berthoty🚀 Startups & Funding• Netskope files S-1• Seemplicity raises $50M• VirtueAI launches MCPGuard• August funding roundup from Dr. Cyber🔭 Events.conf25 Boston • Fal.Con Vegas • Gartner S&R London • ICS Cybersecurity Conf • Forrester S&R Austin💼 GigsCloudflare Sr PMM • Anvilogic Technical PMM • Datadog PMM, Threat Management💡 PMM TipPick one metric. Define your impact or you’ll keep explaining your job instead of doing it.Want this sent to your inbox every week? Subscribe at: www.cyberpmm.substack.com