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EPISODE · Sep 10, 2024 · 1H 3M

Cycling Marketing in 2024: Trends, Challenges, and Opportunities with Joshua Riddle

from The Business of Cycling · host Wyatt Wees

I have been wanting to have a conversation around the state of cycling marketing in 2024. Joshua Riddle is the marketing manager for Hayes bicycle. We've had Joshua on the show before, and in the conversation we go deep into the current state of marketing in 2024.We talk about topics around channel strategy, social media, website management, campaigns and the evolution of cycling marketing over the past few years. This was a fun conversation and I think you can get a lot of value from it.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

What this episode covers

I have been wanting to have a conversation around the state of cycling marketing in 2024. Joshua Riddle is the marketing manager for Hayes bicycle. We've had Joshua on the show before, and in the conversation we go deep into the current state of marketing in 2024.We talk about topics around channel strategy, social media, website management, campaigns and the evolution of cycling marketing over the past few years. This was a fun conversation and I think you can get a lot of value from it.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

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Cycling Marketing in 2024: Trends, Challenges, and Opportunities with Joshua Riddle

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This episode is 1 hour and 3 minutes long.

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This episode was published on September 10, 2024.

What is this episode about?

I have been wanting to have a conversation around the state of cycling marketing in 2024. Joshua Riddle is the marketing manager for Hayes bicycle. We've had Joshua on the show before, and in the conversation we go deep into the current state of...

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