Cyndee Sugra - How to use data to build a digital product and why being an entrepreneur is different for women

Tom talks to Cyndee Sugra, serial entrepreneur, creator, musician, founder and Chief Strategy Officer of the Werck Group, a values-driven strategy and product consultancy firm in the Netherlands. Cyndee started, grew, and sold a successful digital agency in Los Angeles before following her dream to live in Amsterdam. Cyndee talks about how she got to Amsterdam, recovering from founder burnout, why she started her second digital agency, why values are the foundation of brand, how she works with clients in a virtual brand sprint before creating new products, what it's like working in Europe versus the U.S., how the Netherlands reacted to COVID-19 during the first summer wave, why it's harder to get funding for a business when you're a woman, what's the right way to use data when creating a product or a brand, how to manage intense creativity and ambition so they don't spoil your life, what artists and entrepreneurs have in common, and how to bridge the gap between leadership's perception of market fit and the reality of the product. Cyndee is very smart.