Cynthia Meyers, author of the book A Word from our Sponsor

from Hollywood 2.0 · host Peter Katz

Cynthia Meyers, associate professor of communication at College of Mount Saint Vincent and author of the book A Word from our Sponsor about how ad agencies helped invent broadcast entertainment in the 1930s and 1940s. We discuss the past, present, and future of branded entertainment.

Episode metadata supplied by the publisher feed · Published Oct 7, 2014

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Cynthia Meyers, author of the book A Word from our Sponsor

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