Cynthia Wallesz on strategic planning for your market and your business

This week we're joined by fisherman, farmers market vendor and consultant, Cynthia Wallesz. When she's not in Alaska harvesting and processing wild salmon, Cynthia is in Idaho, selling her fish at the Boise Farmers Market and providing consulting services to farmers market managers and foodmakers. In this episode we hear all about the impact COVID-19 had on this year's fishing season, how Cynthia balances her busy market life schedule, and the importance of establishing clear values and mission statement for your farmers market business. This week's episode is made possible by support from Loco Canopies.