Cynthia Weiss & Joy Marx - The Future of Marketing & Advertising

Cynthia Weiss is the executive director of the Philadelphia Ad Club, the Philadelphia region’s most inclusive membership organization representing the marketing, communications and creative community. Joy Marx is a 3-time Emmy award winning producer and director of strategic partnerships at Center City Film & Video, a family owned video and film production company that has been creating incredible video content for more than 40 years.In this episode, Cynthia and Joy explore the future of marketing and advertising, discussing how brands are balancing celebrity and influencer partnerships, adapting to increasingly segmented audiences, and thoughtfully integrating AI into their creative and strategic workflows.To learn more about the Philadelphia Ad Club visit www.philadelphiaadclub.comTo learn more about Center City Film & Video visit www.ccfv.com Hosted on Acast. See acast.com/privacy for more information.