EPISODE · Jul 18, 2024 · 18 MIN
Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters
from Wharton Marketing Matters
Wharton's Dr. Americus Reed speaks with Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters about brand value, the importance of storytelling in branding, Urban Outfitter's focus on community surrounding the brand, and more. Hosted on Acast. See acast.com/privacy for more information.
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Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters
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