EPISODE · Jun 14, 2023 · 34 MIN
Cyrille Godinot: Schneider Electric’s EcoStruxure Solutions
from Scouting for Growth · host Sabine VdL
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Cyrille Godinot, an industry titan whose career spans over 32 years across Marketing, Sales, Business Development, and Service Operations. Currently, Cyrille is contributing to the tech powerhouse, Schneider Electric, where he has spent nearly 11 years. His significant role involves developing solutions and services, directly impacting the digital transformation of the electronic, insurance, and Inspection ecosystems. His responsibility also lies in leading marketing deployment activities for strategic accounts to leverage Schneider's EcoStruxure IoT solutions, ensuring they deliver safe, efficient, available, and cyber-secure electrical infrastructure. On this episode, they discuss: Cyrille's illustrious career, his insights into evolving market trends, especially regarding the adoption of new technologies and the influence of digital transformation and IoT on the B2B services sector, Schneider Electric's EcoStruxure IoT solutions, and Cyrille's vision for the future of the industry. KEY TAKEAWAYS I’ve been boots on the ground, directly with customers, involved in service operations, and I have come to realise that the best way to build a long-term relationship with customers is to deliver their expectations. You need to listen a lot, that’s how I moved into marketing. When you are going through digital transformation, you have to consider all the impact that it raises. If you start with historical products, they now need to include sensors and must be able to communicate with an upper layer that understands them. You have to agree on a data model for collecting the data and on how that data is represented. Then you need to define how you’ll leverage that data to deliver value in asset management, performance, sustainability, safety, availability, and all the other areas you want to deliver to your customer. Transformation is very much about aligning everybody around a single structure for the right data to go to the right place. At the same time, our partners’ ecosystems need to evolve to tackle the new complexity of digitisation. One of the major challenges right now is unifying the data model. Electrical current can be measured in amps, milliamperes, or kiloamperes. Which unit you use may vary depending on the device, so at some level you need to be able to represent the same data with exactly the same unit; otherwise, it will be confusing when you go to analytics to compare them. Ecostruxure is opening opportunities in leveraging data from new business models. In this, we see a tree domain that is very interesting, related to risk management and insurance. When you collect a lot of data on a property, you’re going to have something that is a proxy of telematics in car insurance. This could be used for risk prevention, underwriting scoring, looking at track records about claims and operations, most of which will be leveraged by anyone who has a use case for that data, to improve the relationship with the end client, for example, where messages can be sent when a discrepancy arises to alert them. I could leverage that data myself and build analytics, and only propose a risk score, for example. Another model is how to bridge a product to embedded insurance, enabling us to consider new services we can build in partnership with risk management companies. BEST MOMENTS ‘In the digitisation transformation that we’re all going through, there is a huge opportunity to create a new business model to disrupt the existing one, and it all starts with collecting data.’ "We're coming from an industry where historically competitors were not in a mode of aligning, and each one had their own model, but at the end of the day, current remains a current and being able to express a unit that is understandable is inevitable.’ ‘It starts with risk prevention. Because we collect data continuously, we can provide alarms. This is most of the value; this is what differentiates. Live data can give immediate reaction for the site manager, and the insurance can be aware of the situation so that they can take action and mitigate.’ ABOUT THE GUEST Cyrille Godinot has been in Marketing, Sales & Business Development, and Service Operations since 1994 across various industries, achieving rapid growth in Europe, Asia, and the USA. Specialties: Business Development, Strategic Marketing, Partnerships, Deal Closing, Offer Creation, Digitization, Photovoltaics, O&M Services, Sales Management, Outsourcing, Maintenance, B2B Service Operations, Spare Parts Cyrille leads marketing deployment activities for strategic accounts to leverage EcoStruxure IoT solutions and provide them with safe, efficient, available, and cyber-secure electrical infrastructure. ABOUT THE HOST Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet. If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights. And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]
What this episode covers
What if the real value of IoT isn’t connectivity—but the business models it unlocks once data finally makes sense? In this episode of Scouting for Growth, Sabine VdL sits down with Cyrille Godinot, a veteran transformation leader at Schneider Electric, to explore how digitalisation, IoT, and data harmonisation are reshaping B2B services—and quietly redefining risk, insurance, and asset management along the way. This is not a conversation about technology for technology’s sake. It’s about how value is created when data, partners, and purpose finally align. With more than 32 years across marketing, sales, business development, and service operations, Cyrille brings a rare, end-to-end perspective. He has been, as he puts it, boots on the ground—working directly with customers, delivering services, and learning that long-term relationships are built not on promises, but on consistently meeting expectations. That mindset ultimately drew him into marketing—not to sell louder, but to listen better. At the heart of the episode is a clear-eyed view of digital transformation as a system-wide challenge. Legacy products don’t simply become digital overnight. Sensors must be embedded. Devices must communicate. Data must be collected, structured, and represented consistently. Without a shared data model, transformation stalls. Cyrille offers a deceptively simple example: measuring electrical current in amps, milliamps, or kiloamps. If systems don’t agree on units, analytics become meaningless. Data only creates value when it’s comparable, trustworthy, and aligned. This is where Schneider Electric’s EcoStruxure IoT platform comes into play. Cyrille explains how EcoStruxure enables the collection and orchestration of live data across electrical infrastructure—creating new opportunities far beyond operational efficiency. Once data flows reliably, entirely new business models emerge. One of the most compelling threads in the conversation is the intersection of IoT, risk management, and insurance. Property-level data, Cyrille argues, can become the equivalent of telematics in car insurance—enabling risk prevention, smarter underwriting, dynamic scoring, and real-time alerts. Instead of reacting to incidents, insurers and operators can intervene early. Prevention, not indemnification, becomes the differentiator. Partnerships are critical in this shift. As digitisation increases complexity, no single organisation can deliver end-to-end value alone. Ecosystems must evolve—technology providers, insurers, risk managers, and service operators collaborating around shared data and aligned incentives. Embedded insurance models, powered by IoT insights, are no longer theoretical—they’re emerging opportunities. Throughout the episode, Cyrille returns to one core idea: live data changes behaviour. When anomalies are detected early, site managers can act immediately. Insurers can be notified. Risks can be mitigated before losses occur. That feedback loop is where real value lives—and where trust is built with end customers. This episode is essential listening for enterprise leaders, insurers, risk professionals, and B2B service innovators navigating digital transformation at scale. It’s a reminder that disruption doesn’t start with algorithms—it starts with data that finally speaks the same language. Because the future of digital transformation won’t be defined by who collects the most data— but by who knows how to turn it into action, prevention, and partnership. And that’s exactly what Scouting for Growth is here to surface.
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Cyrille Godinot: Schneider Electric’s EcoStruxure Solutions
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