Czech Tech Talks #47: Serhij Tokar – Výkonnostní marketing, AI kampaně a budoucnost PPC

from Czech Tech Talks · host Czech Tech Talks

S PPC specialistou Serhijem Tokarem probíráme, jak umělá inteligence proměnila výkonnostní marketing v Google Ads a Meta Ads. Co jsou Performance Max, Demand Gen nebo AI Max kampaně? Proč Andromeda Update v Meta Ads změnila pravidla hry a co to znamená pro firmy i agentury? Dokáží AI kampaně snížit cenu za konverzi a o kolik? A hrozí, že umělá inteligence úplně nahradí PPC specialisty?Dozvíte se také, jak se vyhnout kanibalizaci kampaní a plýtvání rozpočtu, kde jsou limity AI targetingu a proč by firmy s nasazením těchto nástrojů neměli otálet. Serhij prozradí i jakých konkrétních výsledků se mu u klientů podařilo dosáhnout s implementací AI nástrojů.ℹ️ Doplňkové materiály:Performance Max kampaně: https://www.tritonit.cz/performance-max-kampane-jak-je-vyuzit-naplno/

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This episode is 41 minutes long.

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This episode was published on May 29, 2026.

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