EPISODE · Mar 31, 2026 · 51 MIN
D2C Brand Ko SCALE karna is not that difficult, learn how to from ARYAN TRIPATHI | EP-35
from The Pritika Loonia Podcast · host Pritika Loonia
Aryan Tripathi, Founder of Adymize breaks down the exact system he uses to build and scale D2C brands on Meta from finding your winning customer persona to running ads that actually convert.If you're a founder, marketer, or someone trying to figure out why your ads aren't working, this one is for you.What you'll learn:→ The #1 mistake new D2C founders make (and it's not what you think)→ The 5 Persona Framework - how to find the exact customer who will buy→ How to steal customers from big brands using Comparison Ads→ Why 95% of brands get stuck in a scaling loop - and how to break out→ Ads vs Influencer Marketing: where should your ₹1 lakh go?→ How Repeat Rate can turn a small brand into a unicorn00:00:00 - 00:01:48 - Trailer00:01:48 - 00:03:26 - Biggest mistake new businesses make when running Ads00:03:26 - 00:05:35 - Should you love your product before it's proven? - Real talk00:05:35 - 00:09:58 - The 5 Persona Framework - How to find your winning customer (Sunscreen example)00:09:58 - 00:13:20 - Which persona to target first - Low budget vs high budget strategy00:13:20 - 00:16:40 - How to steal customers from big brands —-Comparison Ads strategy00:16:40 - 00:20:00 - Scaling a D2C brand -Why 95% get stuck in one loop00:20:00 - 00:22:40 - Fish Oil case study - How to 10x your audience with same product00:22:40 - 00:26:45 - Emotions in Ads - Why "mummy-papa ke liye" angle actually works00:26:45 - 00:30:30 - T-shirt brand from scratch - Step-by-step for small budget founders00:30:30 - 00:33:30 - Niche vs Mass product - What actually works in D2C today00:33:30 - 00:38:00 - Returns problem in D2C -How to reduce & handle it00:38:00 - 00:45:00 - Meta Ads -What's working right now, what's dead00:45:00 - 00:52:00 - Claude AI vs ChatGPT for Ad copy - Why Claude wins00:52:00 - 00:58:00 - ₹2 lakh budget - Ads vs Influencer Marketing, the real answer00:58:00 - 01:05:00 - Repeat Rate is everything - How to build a unicorn with retention01:05:00 - 01:10:00 - Conversion Rate Optimization - Landing page mistakes everyone makes01:10:00 - End - Aryan's agency journey - 21 years old, ₹70 Cr ad spend, what's nextConnect With Aryan Tripathi -https://www.instagram.com/aryan_optimizer/ Instagram - Connect With Pritika -Podcast Related Emails - [email protected] https://www.instagram.com/pritika.looniaListen to the full podcast here - https://www.youtube.com/@PritikaLooniaOfficial Facebook - https://www.facebook.com/captainpritika/Learn From Me - www.pritika.co Listen to my podcast on - Jio saavn - https://www.jiosaavn.com/shows/sage-up-with-pritika-loonia/2/ZukCx7qhBVQ_ Spotify- https://open.spotify.com/show/7ErewAP263SgLXOUE8V0SI?si=f0c13ec52bb74062 Apple Podcast- https://podcasts.apple.com/in/podcast/sage-up-with-pritika-loonia/id1517629945
What this episode covers
Aryan Tripathi, Founder of Adymize breaks down the exact system he uses to build and scale D2C brands on Meta from finding your winning customer persona to running ads that actually convert.If you're a founder, marketer, or someone trying to figure out why your ads aren't working, this one is for you.What you'll learn:→ The #1 mistake new D2C founders make (and it's not what you think)→ The 5 Persona Framework - how to find the exact customer who will buy→ How to steal customers from big brands using Comparison Ads→ Why 95% of brands get stuck in a scaling loop - and how to break out→ Ads vs Influencer Marketing: where should your ₹1 lakh go?→ How Repeat Rate can turn a small brand into a unicorn00:00:00 - 00:01:48 - Trailer00:01:48 - 00:03:26 - Biggest mistake new businesses make when running Ads00:03:26 - 00:05:35 - Should you love your product before it's proven? - Real talk00:05:35 - 00:09:58 - The 5 Persona Framework - How to find your winning customer (Sunscreen example)00:09:58 - 00:13:20 - Which persona to target first - Low budget vs high budget strategy00:13:20 - 00:16:40 - How to steal customers from big brands —-Comparison Ads strategy00:16:40 - 00:20:00 - Scaling a D2C brand -Why 95% get stuck in one loop00:20:00 - 00:22:40 - Fish Oil case study - How to 10x your audience with same product00:22:40 - 00:26:45 - Emotions in Ads - Why "mummy-papa ke liye" angle actually works00:26:45 - 00:30:30 - T-shirt brand from scratch - Step-by-step for small budget founders00:30:30 - 00:33:30 - Niche vs Mass product - What actually works in D2C today00:33:30 - 00:38:00 - Returns problem in D2C -How to reduce & handle it00:38:00 - 00:45:00 - Meta Ads -What's working right now, what's dead00:45:00 - 00:52:00 - Claude AI vs ChatGPT for Ad copy - Why Claude wins00:52:00 - 00:58:00 - ₹2 lakh budget - Ads vs Influencer Marketing, the real answer00:58:00 - 01:05:00 - Repeat Rate is everything - How to build a unicorn with retention01:05:00 - 01:10:00 - Conversion Rate Optimization - Landing page mistakes everyone makes01:10:00 - End - Aryan's agency journey - 21 years old, ₹70 Cr ad spend, what's nextConnect With Aryan Tripathi -https://www.instagram.com/aryan_optimizer/ Instagram - Connect With Pritika -Podcast Related Emails - [email protected] https://www.instagram.com/pritika.looniaListen to the full podcast here - https://www.youtube.com/@PritikaLooniaOfficial Facebook - https://www.facebook.com/captainpritika/Learn From Me - www.pritika.co Listen to my podcast on - Jio saavn - https://www.jiosaavn.com/shows/sage-up-with-pritika-loonia/2/ZukCx7qhBVQ_ Spotify- https://open.spotify.com/show/7ErewAP263SgLXOUE8V0SI?si=f0c13ec52bb74062 Apple Podcast- https://podcasts.apple.com/in/podcast/sage-up-with-pritika-loonia/id1517629945
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D2C Brand Ko SCALE karna is not that difficult, learn how to from ARYAN TRIPATHI | EP-35
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