EPISODE · Jan 29, 2026 · 20 MIN
【大公司动向】安踏出手，122亿收购了彪马29%股权
from 早点生活
【大公司动向】安踏出手，122亿收购了彪马29%股权安踏为何豪掷122亿，接手半年亏损2.5亿欧元的彪马？百年德系运动品牌彪马，为何成了安踏的全球化敲门砖？从FILA到始祖鸟，安踏的收购逻辑到底藏着什么秘诀？彪马会涨价变丑吗？中国资本入局国际大牌意味着什么？ 欢迎收听本期播客，聊聊“安踏收购彪马背后的全球化布局与商业逻辑” 本音频来自虎嗅音频直播栏目《早点生活》，每个工作日7:30~9:00 ，预约和锁定【虎嗅APP】的视频号、抖音，保持与时代同频。主播：阳仔 粥粥运营：康康
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